NEWS
Align Technology launches treatment
planning facility in Spain
A
lign Technology, a global medical device company engaged
in the design, manufacture and marketing of the Invisalign
system and iTero intraoral scanners and services for orthodontic and
restorative dentistry, has announced the launch of the new digital
treatment planning facility and education centre in Madrid, Spain.
The new launch reflects the dynamic growth of Spain and Portugal
(jointly known as Iberia) in the EMEA region and beyond. Iberia is
the third largest Invisalign market worldwide (after North America
and China), growing dynamically year on year.
The second of its kind in Europe and the fourth worldwide,
the treatment planning facility in Madrid aims to increase the
company’s commitment to Invisalign trained doctors in Spain and
Portugal, and will play a key role in Align Technology’s strategy to
be closer to its customers and support them in digital treatment
planning. The new facility, which will also act as an education
centre for doctors, will bring together current commercial teams
representing Iberia and the new treatment planning team to
provide Spanish and Portuguese doctors with first-hand support
from the local staff. The new 3,500 square metre office will host
185 employees by the end of 2018 – a significant increase from
the 10 employees employed in Spain since 2013.
The treatment planning facility will be equipped with the latest
technology, including Align Technology’s proprietary software which
makes it possible to create a customised treatment for each patient.
The new treatment planning facilities are part of the 100-million-
dollar global investment that the company expects to make this year
and will enable the Madrid site to offer some of the most innovative
orthodontic solutions in the region.
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Insider sets anchor in Barcelona, strengthening
expansion into Europe
I
nsider, the world’s first integrated Growth
Management Platform (GMP), has
announced the opening of its new office in
Barcelona, Spain. Insider’s successful new
category is an integrated p latform backed by
AI and ML that helps leading global brands
drive digital growth.
Offering features that cover all stages
of the sales funnel, from acquisition to
activation, to retention and revenue, Growth
Management Platform (GMP) relies on a
unified data layer, that helps brands and
customers come closer together, creating
mindful personalisation across all digital
channels, fostering customer loyalty
and brand growth. After consolidating a
successful six-year experience in challenging
and high-potential markets, Insider
solidifies its pioneering digital marketing
technology with its new Spanish house,
which will work closely with the company’s
well-established London office. Insider’s
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INTELLIGENTCIO
“Growth Management Platform (GMP) is the
result of successful partnerships we curated
with brands from around the globe, such as
Estée Lauder and 4F Espana, for example.
predictive technology promises to shake up
the European market, offering a number
of in-house bred features that segment
visitors according to their real-time and past
behaviours; their predictive tools prevent
brands from creating marketing waste
with expensive and unfruitful ad usage,
optimising Return on Ad Spend (ROAS),
creating seamless and timely customer
experiences that are already fuelling more
than 400 brands worldwide.
“Thanks to our localised and relentless
regional teams, we were able to gather
first-hand insights about the pains and
challenges that businesses go through when
providing omnichannel experiences. That’s
why we created features that optimise
acquisition strategies and actually further
all stages of the sales funnel, helping
our partners create hyper-personalised
experiences for their customers.
“Our expansion into Spain cements our
long-term strategy to democratise AI-
backed digital marketing tech that smooths
over online experiences, from emerging
digital communities, to more mature and
demanding markets,” said Kubilay Sengun,
Insider’s Europe Director.
www.intelligentcio.com