NEWS
Digital innovation helps to reach
new Tour De France audience
A
maury Sport Organisation (A.S.O.), the organiser of the Tour de
France, has partnered with Dimension Data since 2015 to help
engage a new generation of young fans. Aged between 18 and 35,
they now make up 73% of the Tour de France’s 6.5 million-strong
social media audience.
As the official technology partner of the Tour de France, Dimension
Data has consistently innovated to transform the viewing
experience of the world’s biggest cycling event through the use of
technology and innovative videos and data storytelling and this
year will be no different.
Through this innovative partnership, A.S.O. has already seen
impressive results across all its digital platforms. Visits to the website
have increased by 15% year-on-year and Tour de France online video
views have risen from six million in 2014 to 71 million in 2017. This
reflects the growing trend of younger audiences favouring digital
content over traditional broadcast, providing a more immersive
experience of the iconic race.
Scott Gibson, Executive for Digital Business Solutions for Dimension
Data, added: “The Tour de France is a complex event. It is not based
in a stadium, so the logistical challenges involved are significant.
That’s what makes achieving this outcome for the ASO so
challenging, but also exciting. Our mobile data centre and predictive
analytics platform, combined with an incredibly passionate team, is
really the driving force behind the innovation that we bring to the
Tour every year. Often in the middle of nowhere, dealing with adverse
weather conditions, we are proud to be able to produce instant and
accurate real-time analytics and content that helps fans to better
understand, follow and enjoy the race.”
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UPS makes largest-ever investment in
France with advanced tech hub
U
PS officially opened a new
30,000-square-metre advanced
technology package sorting and delivery
hub outside Paris in Corbeil-Essonnes/Évry.
the global trade arena. We are especially
grateful for the business-minded support
from the government partners who share
our growth-oriented view of France’s role in
international trade.”
The new Paris Hub facility, which employs
nearly 1,000 people, facilitates cross-border
trade and enhances package delivery service
in the Île-de-France area.
The building is equipped with advanced
technology, automated sorting equipment
and has the potential to sort up to 37,000
packages per hour, which is more than twice
the capacity of the two facilities in Chilly-
Mazarin and Savigny that it replaces.
“This US$100 million advanced technology
facility spans four football fields and is the
single biggest investment UPS has ever
made in France,” said Nando Cesarone,
President of UPS International.
“With modernisation and growth initiatives
like this new Paris Hub, UPS is helping
businesses in Europe – small and large –
connect with customers faster and with
greater efficiency. Placed at a strategic
point in Europe, the building is as modern
as it is efficient. UPS’s enhancements to its
18
INTELLIGENTCIO
The new US$100 million facility is a part of the
company’s multi-year, US$2 billion European
investment plan, which aims to modernise and
expand the UPS network across the continent.
European network combined with leading
technology help us plug France into
Better connecting France to UPS’s enhanced
European network offers customers in Asia
Pacific, Latin America and the Indian Sub-
continent, Middle East and Africa attractive
access to European markets.
www.intelligentcio.com