COUNTRY FOCUS: TURKEY
“
EVERYBODY NEEDS TO
UNDERSTAND THAT A COUNTRY
WHO DOES NOT OWN ITS DATA
IS A COUNTRY THAT’S GOING TO
DISAPPEAR IN THE FUTURE.
not only combined our mobile and fixed
infrastructures but also added our services
developed by bringing together telecom
and OTT capabilities. At this point, our
services such as fizy, TV+, BiP, lifebox and
Dergilik have surpassed their competitors
in Turkey. Now is the time to bring this
experience to the telecom sector globally.
With Lifecell Ventures, we are leading the
way for other operators to offer these
services to their customers.”
Terzioglu said that Lifecell Ventures wants
to bring a new approach to the telecom
sector, adding: “With Lifecell Ventures,
we have begun to offer cloud solutions to
consumers all over the world with digital
communication, entertainment, music, TV
and e-commerce applications. While the
standard relationship of a telecom operator
with its customers consists of the daily
31-minute call time, we want to be with our
customers in every moment of the 1440
minutes of the day with our products and
services. Currently, we are adding an extra
63 minutes of communication with TV+, 46
minutes with BiP, 24 minutes with fizy and
27 minutes with our publishing platform
Dergilik to the 31-minute call time of our
customers. Additionally, our customers
conduct millions of transactions every day on
our services such as My Account and Paycell.
We are a company with innovation in our
DNA. The operators offering Lifecell Ventures
services to their customers can observe
a significant amount of increase in their
data usage while expanding their user base
rapidly, thanks to these services that will
be open for the use of all operators. These
services have a positive effect on revenue
and ARPU while also increasing customer
loyalty. The operators who use the services
of Lifecell Ventures also benefit from not
having to update these services themselves.
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INTELLIGENTCIO
Terzioglu said: “If telecom operators
continue to provide only infrastructure
services they will simply remain as a cost
element. Telecom is the only industry that
complains about demand. It is a cry out
for help due to the inability to monetise
that data growth. Everybody needs to
understand that a country who does not
own its data is a country that’s going to
disappear in the future. Data is like oil. You
earn much more money if you can export
refined oil instead of raw oil.
“It is the same thing with data. If you are
wasting your data; if you are not processing
your data, storing it in an intelligent way,
reformatting it into different types of
products and services, you are wasting your
time. Everybody agrees that data is the source
of power. But then someone invented a
sort of digital hegemony which forces every
single country in the world to be in the hands
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