NEWS
Fragrance Direct launches native
shopping app
The app has been built on Poq’s app commerce platform. Current
Poq clients range from fast fashion brands Missguided and QUIZ, to
department store group House of Fraser and online homeware brand
MADE.com.
Fragrance Direct replatformed its e-commerce solution to Salesforce
Commerce Cloud earlier this year, which Poq seamlessly integrates
with to reduce duplication of effort from the website to the app. The
SaaS model that Poq offers was a key selling point for the team at
Fragrance Direct.
L
eading UK beauty retailer, Fragrance Direct, is one of the first
in the beauty sector to foray into the app commerce space.
Rick Jowle, Founder and CEO at Fragrance Direct, said: “We’ve
seen a huge shift towards mobile consumer behaviour, not just in
sessions but also in revenue as well. We felt that producing an app
would make sure we could give our mobile users a more optimised
experience that was quicker and more streamlined than our
current mobile site.”
“We were interested in working with a company that’s constantly
evolving and developing new technologies from which we can benefit.
Poq’s SaaS-based model allows us to launch an app very quickly and
keep up with development changes and bug fixes etc. without having a
huge in-house team to manage it from the outset,” said Jowle.
Øyvind Henriksen, CEO and Co-founder of Poq, said: “Widely adopted
by fashion retailers, native shopping apps are less common in beauty
and Fragrance Direct will be considered a pioneer by being one
of the first-movers. We are confident they will see immediate and
significant improvements on their mobile metrics and we’re excited
to watch the story unfold.”
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Lincoln Council selects high capacity
wireless links for Smart City
S
iklu Inc, a global market leader in
mmWave solutions, has announced
that its wireless radios have been deployed
in the City of Lincoln, United Kingdom.
These systems provide 14 high capacity
wireless data links in support of a modern IP
networked CCTV system, primarily to provide
surveillance for the city and public spaces.
The new wireless network is part of the
Vision 2020 project announced in 2017,
a three-year plan to build a Smart City
improving the city’s infrastructure, roadways
and parks and includes investing in a new
transportation hub. Previously, the city’s
CCTV system was transmitted back on
traditional analogue fibre circuits, these were
both costly and bandwidth-limiting.
To install the wireless network, the City of
Lincoln Council worked closely with security
systems integrator Videcom Security Ltd, a
company specialising in large multisite town
and city centre public safety CCTV systems.
www.intelligentcio.com
The project involved installing Siklu’s mmWave
EtherHaul E-band radios to deliver 1 Gbps
full duplex capacity for the main backhaul
resilient ring over the 80 GHz frequency.
Utilising Siklu’s Layer 2 switch functionality
to deliver resiliency and diversity routing, the
network provides ‘mission critical’ up-time
with automatic fail-over. In addition, Videcom
installed Siklu’s 60 GHz V-band frequency
radios to connect 300 cameras at the street
level including citywide Urban Traffic Cameras.
“The recent project with the City of Lincoln
Council is part of our commitment to
providing the most reliable, interference-free
mmWave technology available to the market
for Smart City and surveillance system
networks,” said Eyal Assa, Siklu’s CEO.
INTELLIGENTCIO
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