NEWS
Omnipresence featured in Keynote at
eyeforpharma, Barcelona
O
mnipresence, a modern customer engagement solution from
Indegene, in strategic alliance with Microsoft, was showcased
in Microsoft’s keynote at eyeforpharma. Elena Bonfiglioli, Senior
Director of Health and Life Sciences for the EMEA region, Microsoft,
outlined how Omnipresence uses advanced Microsoft technologies
such as Azure, Machine Learning and AI to help modernise customer
engagement in life sciences from traditional, linear journeys to the
anywhere, anytime mesh that most other industries with a deep
customer focus are rapidly moving toward. In an interview with Paul
Simms, Chairman, eyeforpharma and Sanjay Virmani, EVP, Indegene,
Microsoft, summarised how Omnipresence is bringing innovation to
the industry.
“Customers expect manufacturers to be active in all channels.
Omnipresence provides the complete omnichannel spectrum in
a compliant way including social. Another challenge is that most
manufacturers are on an eight to ten-week content development
cycle and that just doesn’t jive with modern life. Omnipresence
simplifies content development operations and provides advanced
analytics through Azure Machine Learning and AI to bring insights
into the customer engagement process,” said Sanjay Virmani.
Omnipresence is a modern alternative to sales force era CRM, SFA
solutions, which were designed for a sales force-driven engagement
model supported by the revenue of multibillion dollar products; a
business environment of the past. With more compliant omnichannel
ways to engage everywhere, with simplification and automation in
critical supporting operations such as digital content generation as
well as data management and with modern AI-driven intelligent
tools, Omnipresence helps move to a paradigm that can be a source
of digital advantage.
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The Euskaltel Group and Microsoft
partner for digital transformation
T
he Euskaltel Group and Microsoft
have reached a strategic
partnership agreement that gives the
telecommunications operator a major
role in the digital transformation of its
corporate and institutional customers in the
markets in which it operates. It will also help
the Group continue with its own internal
digitisation process.
Under the agreement, Euskaltel and
Microsoft will work together to identify
innovative solutions based on cloud
technologies, artificial intelligence, Big Data
and the Internet of Things (IoT). Thanks
to this collaboration, the Euskaltel Group
(through Euskaltel in the Basque Country,
R in Galicia and Telecable in Asturias)
is set to become a benchmark for the
application of these technologies, expanding
its commercial offering for corporate
(businesses, SMEs and large enterprises) and
institutional customers.
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INTELLIGENTCIO
Euskaltel’s CEO, Francisco Arteche,
has expressed his satisfaction with the
agreement, “which is strategic for us since
it will allow us to continue leading the
digital transformation of companies and
institutions in our markets in the Basque
Country, Galicia and Asturias, increasing
their competitiveness and giving them all the
potential of cutting-edge technology and an
innovative and technological ecosystem.”
innovative ecosystem. Even more so in an
environment of technological development
with a growing need to rely on new solutions
and services that guarantee a fast, safe
and effective response to market changes
while continuing to guarantee availability,
efficiency and quality, regardless of the
organisation’s size.
Pilar López, President of Microsoft Ibérica,
added: “This strategic alliance will allow
us to work with the Euskaltel Group to
identify scenarios for applying the most
innovative technologies in the Group’s digital
transformation and its offering to customers.”
With this agreement, the Euskaltel
Group aims to give its customers all the
opportunities cloud computing has to
offer to increase their competitiveness
and make the most of a technological and
www.intelligentcio.com