Intelligent CIO Europe Issue 02 | Page 73

INTELLIGENT BRANDS // Cabling POWERED BY Excel exhibits product range at worldwide events ///////////////////////////// E very year Excel exhibits around the world at a range of events and exhibitions, as well as hosting its own roadshow events around the country. 2017 saw the Excel team travel to Gothenburg, Sweden for the ECOC Exhibition, to Paris, France for Data Centre World as well as to London, Birmingham, Glasgow and Leeds in the UK for the Excel Cabling Partner Events, as well as supporting numerous events together with its distribution partners in Europe and the Middle East. on a level playing field with competitors at worldwide events, supporting the business’ expansion of its geographical reach into new international markets.” Tracey concluded, “In 2018 Excel will be celebrating a significant milestone; it’s 21st Birthday! We would not have been able to achieve this milestone without the support of our customers, many of whom have supported Excel events over the years. We are excited for the opportunities that lie ahead, wherever they may be!” Speaking of Excel’s presence at international events last year, Tracey Calcutt, Marketing Manager at Excel, commented, “Events and exhibitions are an excellent opportunity to position the Excel brand among key players within the industry. Over the past 20 years since it was launched, Excel has grown to become an award-winning brand sold in over 70 countries.” Starting off the year as it means to go on, Excel has already completed various events and exhibitions this year and has some lined up for the next couple of months: Tracey continued, “It is this continued development of Excel that puts the brand www.intelligentcio.com • Swedish Expo – Malmo, Sweden (January 2018) • Distributor Kick-Off Event – Drammen, Norway (January 2018) • Data Centre Summit – Stand 18 – London, UK (February 8 2018) • Excel Consultant Briefings – London/ Birmingham/Scotland/St Neots, UK (February 9, 13, 20 and 27 2018) • Data Centre World – Stand D830 – London, UK (March 21–22 2018) Events and exhibitions are a chance for visitors to see some of the latest additions to the Excel product range and how they can work together to create a complete solution. Excel Product Manager, Neil Payne, commented: “Excel Environ Racks will be showcased at events throughout 2018, loaded with a variety of Excel copper and fibre solutions, including the latest additions to the Enbeam fibre range as well as Excel’s new professional support service, bespoke laser engraved labelling.” Neil continued, “The products on display are supported by a range of catalogues and brochures, as well as a team of Excel product specialists who are on hand to discuss the products and their capabilities to suit a diverse range of vertical markets.” n INTELLIGENTCIO 73