NEWS
How this Italian-based agritech start-
up is using IoT to help farmers
T
he demand for food around the world
is rising. By 2050, calorific demand
will increase by 70% and the demand for
crops for human consumption and animal
feed will increase by at least 100%. Food
and agribusiness, a $5 trillion global
industry, will only get bigger.
With an intent to make a difference
using Internet of Things (IoT) in the food
market, the company Evja was set up.
Evja is a platform that helps farmers make
better decisions using a system based on
sensors and predictive algorithms.
The company’s product hit the market
last year, starting in Italy and already
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INTELLIGENTCIO
moving forward with partners and
customers worldwide.
Paolo Iasevoli, CSO Senior Account
Manager, said: “We really wanted to use
our IoT know-how to do something cool
in the agricultural market. Agriculture
is a key area globally, due to issues
such as overpopulation, pollution and
deforestation. We thought it would be
great if farmers could really understand
what was happening on their fields.”
Evja’s founders created OPI as a decision
support system (DSS) designed for the
agribusiness; a network of sensors collects
all significant data from the field and
sends them to a central system. All the
data is crossed with weather reports and
processed through predictive models for
pruning, pathogens and irrigation. The
final information is accessible on one’s
browser, smartphone, or tablet. With OPI,
the firm claims that farmers can save
money, time and water, and lower the
usage of pesticides for healthier produce.
Talking about the objective behind
the startup, Paulo said, “We wanted
to help advanced, modern farms with
high agronomical know-how to further
improve their performances, by helping
them save time and money and more
importantly, obtain a healthier produce.”
www.intelligentcio.com